Alliance University, Bengaluru
Institutional Repository
Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7301| Title: | Handbook of Product Placement In the Mass Media- New Strategies In Marketing Theory, Practice, Trends, and Ethics |
| Authors: | Galician M L |
| Issue Date: | 2009 |
| Publisher: | South Asian Journal of Management |
| Abstract: | This Handbook of Product Placement in the Mass Media is a compilation of research and commentary addressing the theory and practice of product placement in the mass media which is a promotion management subject. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7301 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Handbook of Product Placement.pdf | 1.11 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.