To Buy Or Not to Buy- Impact of Celebrity Endorsement: A study in Delhi NCR

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DC Field	Value	Language
dc.contributor.author	Atul Kumar	-
dc.contributor.author	Anoop Pandey	-
dc.date.accessioned	2024-02-27T06:07:47Z	-
dc.date.available	2024-02-27T06:07:47Z	-
dc.date.issued	2012	-
dc.identifier.uri	http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7327	-
dc.description.abstract	It can be said that, " celebrity- advertisement is a boon" for promotion of any product but the real question is, "are our consumers really influenced to buy products by such advertisements?" To find an answer a study was conducted with the help of a well constructed questionnaire with 120 respondents. Today celebrity endorsement is gaining popularity but mostly celebrities help in getting the brand noticed rather than convincing the consumers. Apart from Bollywood and cricket celebrities there are some other famous personalities like sports persons, TV actors and business tycoons etc. who influence the consumers.	-
dc.publisher	SRM-IMT Journal of Business and Management Research	-
dc.title	To Buy Or Not to Buy- Impact of Celebrity Endorsement: A study in Delhi NCR	-
dc.vol	Vol 1	-
dc.issued	No 1	-
Appears in Collections:	Articles to be qced

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Alliance University, Bengaluru