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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7482
Title: | The Interaction of Information Technology |
Authors: | Michael J. Tippins Ravipreet S. Sohi |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | The ability to manage information for the purpose of learning about markets and customers has received a great deal of attention in the past few years ( e.g., Hult and Ferrell l 997 Sinkula l 994 Slater and Naiver l 995). As competition continues to intensify, organizational leaders are finding that they can no longer rely on past success models, but must continually invest in new methods and tools for managing market and customer information. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7482 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE INTERACTION OF INFORMATION TECHNOLOGY.pdf Restricted Access | 818.74 kB | Adobe PDF | View/Open Request a copy |
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