Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7483
Title: | The Moderating Role of Uncertainty on the Product |
Authors: | K. Scott Swan |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | This study's goals include explicating one dimension of product design, specifically its robustness, and clarifying under what contexts robust product design capabilities are likely to deliver the most desired performance outcomes. A result of the study includes substantiating and elaborating on resource-advantage theory. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7483 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE MODERATING ROLE OF UNCERTAINTY ON THE PRODUCT.pdf Restricted Access | 330.98 kB | Adobe PDF | View/Open Request a copy |
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