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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7483
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | K. Scott Swan | - |
dc.date.accessioned | 2024-02-27T06:20:06Z | - |
dc.date.available | 2024-02-27T06:20:06Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7483 | - |
dc.description.abstract | This study's goals include explicating one dimension of product design, specifically its robustness, and clarifying under what contexts robust product design capabilities are likely to deliver the most desired performance outcomes. A result of the study includes substantiating and elaborating on resource-advantage theory. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | The Moderating Role of Uncertainty on the Product | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE MODERATING ROLE OF UNCERTAINTY ON THE PRODUCT.pdf Restricted Access | 330.98 kB | Adobe PDF | View/Open Request a copy |
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