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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Dean M. Krugman | - |
dc.contributor.author | Richard J. Fox | - |
dc.date.accessioned | 2024-02-27T06:20:06Z | - |
dc.date.available | 2024-02-27T06:20:06Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7486 | - |
dc.description.abstract | A multi-method approach is used to examine cigarette warnings in print advertising. Focus groups, eye tracking, tachistoscope and masked recall are employed to compare newly developed cigarette warnings with existing cigarette warnings. Results reveal that in many situations people have learned not to look at the currently mandated cigarette warnings. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | The Role of Cigarette Warnings in Advertising | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE ROLE OF CIGARETTE WARNINGS IN ADVERTISING.pdf Restricted Access | 277.88 kB | Adobe PDF | View/Open Request a copy |
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