Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7486
Title: | The Role of Cigarette Warnings in Advertising |
Authors: | Dean M. Krugman Richard J. Fox |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | A multi-method approach is used to examine cigarette warnings in print advertising. Focus groups, eye tracking, tachistoscope and masked recall are employed to compare newly developed cigarette warnings with existing cigarette warnings. Results reveal that in many situations people have learned not to look at the currently mandated cigarette warnings. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7486 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
---|---|---|---|
THE ROLE OF CIGARETTE WARNINGS IN ADVERTISING.pdf Restricted Access | 277.88 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.