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DC Field | Value | Language |
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dc.contributor.author | Aron M. Levin, | - |
dc.contributor.author | Tommy E. Whittler | - |
dc.date.accessioned | 2024-02-27T06:20:09Z | - |
dc.date.available | 2024-02-27T06:20:09Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7501 | - |
dc.description.abstract | Brand equity, the value that brands add to products, has become a widely studied topic by marketers. Recently, researchers have become interested in consumers' evaluations of branding strategies such as brand extensions and cobranding, in which the brand must be evaluated in a new context. Of particular interest has been the possibility of affect transfer between products and brands. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | An Empirical Investigation Into Consumers | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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AN EMPIRICAL INVESTIGATION INTO CONSUMERS'.pdf Restricted Access | 627.99 kB | Adobe PDF | View/Open Request a copy |
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