Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7623
Title: | Competing For The Asian Student: A Comparative Analysis Of Marketing Education In The United States And Japan |
Authors: | Terence Nevett, Kazuo Usui |
Issue Date: | 1999 |
Publisher: | American Marketing Association |
Abstract: | Because American educators are competing in the global market for marketing education, they must monitor competitors' offerings, and consider the differing needs of students from other countries. The authors compare the Japanese and American approaches to marketing education as offerings targeting Asian students, and draw general conclusions. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7623 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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COMPETING FOR THE ASIAN STUDENT.pdf Restricted Access | 3.54 MB | Adobe PDF | View/Open Request a copy |
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