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DC Field | Value | Language |
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dc.contributor.author | Robert L Underwood | - |
dc.date.accessioned | 2024-02-27T06:20:49Z | - |
dc.date.available | 2024-02-27T06:20:49Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7667 | - |
dc.description.abstract | One marketing element that has been largely overlooked in the theoretical construction of brand symbolism and the dynamics of social identity is product packaging. Packaging acts not only as a vehicle for transmitting symbology, but is important for its own symbolic contribution to the total understanding of the corporation or brand (Rapheal and Olsson 1978). | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Construction of Brand Identity Through Packaging | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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CONSTRUCTION OF BRAND IDENTITY THROUGH PACKAGING.pdf Restricted Access | 919.52 kB | Adobe PDF | View/Open Request a copy |
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