Overview of Advertisement As a Subject Or Advertising As a Course in Management Colleges\ Universities

Abstract

Advertising is considered as one of the Glamorous activities in the present market scenario. The consumer has to decide which product to buy and which product to refuse. The importance of the consumer is increasing as initially they were only concerned about purchasing but now they are concerned about information which can be provided through Advertisement. The process of development coupled with increasing liberalization and globalization across the country has enabled consumers to realize their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce.

This has led to the importance of Advertising as a Profession. Advertising professionals are responsible for increasing the market presence of companies, nonprofits and agencies. The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons. This can only be possible if Management Colleges or Universities are having Advertising as a subject in their Management Course or Advertising as a Course. Now a days many Management Colleges or Universities are having Degree or Diploma in Advertising and Public Relations. This is a Research paper containing information on the understanding of Advertising, Advertising as a Profession and Advertising as a subject or as a Course giving Degree or Diploma. The research was conducted among Male and Female Management students of Lucknow city through Questionnaires. The main issues of research were to know the Liking of Management Profession, Liking of Specialization, Most favourable Marketing paper and Liking of Advertising as a Course by Management Colleges or Universities.