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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7679
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Subhra Kaley | - |
dc.contributor.author | Biplab Datta | - |
dc.date.accessioned | 2024-02-27T06:20:53Z | - |
dc.date.available | 2024-02-27T06:20:53Z | - |
dc.date.issued | 2009 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7679 | - |
dc.description.abstract | This study focuses on the CRM processes and discuss the steps for proper implementation of the same in the clearing and forwarding (CandF) industry. For CRM to be effective, better service is required to provide to the customers for any trade or business. But this study shows how we can conduct CRM, through proper guidance, proper communications, proper information and proper feedback, in right time and in right place. Lastly, a customer satisfaction model has been prepared, by which it has attempted to focus on how these elements leads to the ultimate satisfaction level. It pointed that, identification of customers and focusing on key customers is the most basic and most important job, which follows to the other part of the job, which includes customerised service elements. | - |
dc.publisher | Business Review | - |
dc.title | Crm Strategy in Indian Clearing and Forwarding Services Industry | - |
dc.vol | Vol 4 | - |
dc.issued | No 1and2 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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CRM Strategy in Indian Clearing and Forwarding Services Industry- Subhra Koley and Biplab Datta.pdf Restricted Access | 1.07 MB | Adobe PDF | View/Open Request a copy |
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