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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7756
Title: | Cultural Assimilation and Consumption Behaviors |
Authors: | Mary Conway Dato-On |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | There are approximately 500,000 international students attending U.S. universities and the number has grown steadily over the past decade (IIE 1996)1. Conservative estimates of $10,000 tuition rates translates into an annual influx of $5 billion for U.S. colleges and universities. For businesses catering to students, this international student body is also monetarily significant. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7756 |
Appears in Collections: | Articles to be qced |
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File | Size | Format | |
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CULTURAL ASSIMILATION AND CONSUMPTION BEHAVIORS.pdf Restricted Access | 538.54 kB | Adobe PDF | View/Open Request a copy |
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