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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7789
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Bruce Money | - |
dc.contributor.author | Kelly Uscategui | - |
dc.date.accessioned | 2024-02-27T06:21:37Z | - |
dc.date.available | 2024-02-27T06:21:37Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7789 | - |
dc.description.abstract | In an increasingly globalized, competitive marketplace, academics and practitioners alike are looking for ways to explain and maintain marketing advantage. Relationship marketing has emerged as a phenomenon in the marketing literature and in practice as an alternative to a traditional market-oriented transaction ofbuyers and sellers meeting for exchange, then going their separate ways until and unless another opportunity for gain presents itself. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Does Relationship Marketing Work | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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DOES RELATIONSHIP MARKETING WORK.pdf Restricted Access | 523.77 kB | Adobe PDF | View/Open Request a copy |
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