Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7789
Title: | Does Relationship Marketing Work |
Authors: | Bruce Money Kelly Uscategui |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | In an increasingly globalized, competitive marketplace, academics and practitioners alike are looking for ways to explain and maintain marketing advantage. Relationship marketing has emerged as a phenomenon in the marketing literature and in practice as an alternative to a traditional market-oriented transaction ofbuyers and sellers meeting for exchange, then going their separate ways until and unless another opportunity for gain presents itself. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7789 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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DOES RELATIONSHIP MARKETING WORK.pdf Restricted Access | 523.77 kB | Adobe PDF | View/Open Request a copy |
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