Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7911
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Alka Varma Citrin, | - |
dc.contributor.author | David E. Sprott, | - |
dc.date.accessioned | 2024-02-27T06:22:46Z | - |
dc.date.available | 2024-02-27T06:22:46Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7911 | - |
dc.description.abstract | The projected sales potential for Internet commerce (Shi and Salesky 1994) indicates that marketers should understand those consumer characteristics that will influence consumer adoption of this shopping medium. The future commercial success of this medium depends in part upon whether current users of the Internet (e.g., those who access infonnation or communicate electronically) also use this medium for product purchase. Consumer innovativeness could presumably help marketers identify early adopters of their products. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | From Internet Use to Internet Adoption : is General Innovativeness Enough? | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
---|---|---|---|
FROM INTERNET USE TO INTERNET ADOPTION.pdf Restricted Access | 697.48 kB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.