Alliance University, Bengaluru
Institutional Repository
Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7923| Title: | Fundamental Changes in Marketing Organization |
| Authors: | Christian Homburg, John P. Workman |
| Issue Date: | 1999 |
| Publisher: | American Marketing Association- Winter Educators Conference |
| Abstract: | As we approach the millennium, there have been a number of articles written about the future of marketing and changes in marketing's organization and role within the firm. However, there has not been research that holistically explores key changes in marketing organization in an empirical setting. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7923 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| FUNDAMENTAL CHANGES IN MARKETING ORGANIZATION.pdf | 310.23 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.