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DC Field | Value | Language |
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dc.contributor.author | Christian Homburg, | - |
dc.contributor.author | John P. Workman | - |
dc.date.accessioned | 2024-02-27T06:22:53Z | - |
dc.date.available | 2024-02-27T06:22:53Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7923 | - |
dc.description.abstract | As we approach the millennium, there have been a number of articles written about the future of marketing and changes in marketing's organization and role within the firm. However, there has not been research that holistically explores key changes in marketing organization in an empirical setting. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Fundamental Changes in Marketing Organization | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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FUNDAMENTAL CHANGES IN MARKETING ORGANIZATION.pdf Restricted Access | 310.23 kB | Adobe PDF | View/Open Request a copy |
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