Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7989
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Harper Roehm | - |
dc.date.accessioned | 2024-02-27T06:23:39Z | - |
dc.date.available | 2024-02-27T06:23:39Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7989 | - |
dc.description.abstract | This research compares the process of building customer-based brand equity with interactive, web-based marketing communications to that of using more static print media. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Interactive Communications and Building Brand Equity | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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INTERACTIVE COMMUNICATIONS AND BUILDING BRAND EQUITY.pdf Restricted Access | 546.46 kB | Adobe PDF | View/Open Request a copy |
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