Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7989
Title: | Interactive Communications and Building Brand Equity |
Authors: | Harper Roehm |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | This research compares the process of building customer-based brand equity with interactive, web-based marketing communications to that of using more static print media. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7989 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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INTERACTIVE COMMUNICATIONS AND BUILDING BRAND EQUITY.pdf Restricted Access | 546.46 kB | Adobe PDF | View/Open Request a copy |
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