1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8038
Title: Market-Oriented Management
Authors: Jan Becker,
Christian Homburg
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Market orientation has received substantial academic and practitioner interest over the last decade. However, previous research has not addressed the issue how a company's management systems can be designed in a market-oriented way.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8038
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
MARKET-ORIENTED MANAGEMENT.pdf
  Restricted Access		250.58 kBAdobe PDFView/Open Request a copy
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.