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DC Field | Value | Language |
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dc.contributor.author | Steve Muylle | - |
dc.contributor.author | Rudy Moenaert | - |
dc.date.accessioned | 2024-02-27T06:24:18Z | - |
dc.date.available | 2024-02-27T06:24:18Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8039 | - |
dc.description.abstract | More and more company resources are expended in the design, development, and maintenance of commercial web sites. However, in most cases marketers and/or I. T. professionals set up a web site based on their intuition and preferences. No science-based measure of success of a web site is available. Yet, an instrument that captures target users ' evaluations of the company's web site would seem desirable, as the marketer can then gain insight into the strengths and weaknesses of the current web site. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Measuring Web Site Success | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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MEASURING WEB SITE SUCCESS.pdf Restricted Access | 788.5 kB | Adobe PDF | View/Open Request a copy |
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