Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8039
Title: | Measuring Web Site Success |
Authors: | Steve Muylle Rudy Moenaert |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | More and more company resources are expended in the design, development, and maintenance of commercial web sites. However, in most cases marketers and/or I. T. professionals set up a web site based on their intuition and preferences. No science-based measure of success of a web site is available. Yet, an instrument that captures target users ' evaluations of the company's web site would seem desirable, as the marketer can then gain insight into the strengths and weaknesses of the current web site. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8039 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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MEASURING WEB SITE SUCCESS.pdf Restricted Access | 788.5 kB | Adobe PDF | View/Open Request a copy |
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