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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8056
Title: A MANAGERIAL COGNITION MODEL OF GRAY MARKET INTERPRETATION
Authors: Zafar Iqbal
Lawrence Feick
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Gray Markets Are Defined As Unauthorized Channels Of Distribution That Exist In Addition To Authorized Channels Of Distribution. Why Do Sales Managers, Facing Gray Markets In Their Geographical, Adopt Responses Of Differing Intensity? Given The Abundant Academic And Practitioner Literature Urging Firms To Counter Or Eliminate Gray Markets, Why Is It That Some Sales Managers Respond Extremely Mildly, To The Extent That It Seems That They Are Condoning Or At Least Ignoring The Occurrence Of Gray Markets?
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8056
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