Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8059
Title: | Supplier Development |
Authors: | Uta Juttner, Martin Christopher |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | This paper investigates supplier development strategies from a change management perspective. The authors propose that companies' ability to gain the relationship strategy commitment of all boundary-spanning employees with direct customer or supplier contact is an important behavioral aspect of the implementation process. Hypotheses are developed suggesting factors which impact upon individuals' relationship strategy commitment. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8059 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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SUPPLIER DEVELOPMENT.pdf Restricted Access | 313.74 kB | Adobe PDF | View/Open Request a copy |
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