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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8074
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dc.contributor.authorTraci L Haigood-
dc.contributor.authorPeter A. Dacin-
dc.date.accessioned2024-02-27T06:24:46Z-
dc.date.available2024-02-27T06:24:46Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8074-
dc.description.abstractResearch in social psychology suggests that comparison is a basic human motive and that individuals attend to and act on the beliefs, thoughts, and expectation of others (Allen 1965 Calder and Bumkrant 1977 Jolson, Anderson, and Leber 1981 Lennox and Wolf 1984 Levy 1959 Miniard and Cohen 1983 Nord and Peter 1980 Pettigrew 1967 Solomon and Schopler 1982)-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleThe Impact of Involvement and Argument Type-
dc.volVol 10-
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