Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8076
Title: | The Impact of Salesperson Cognitive Association |
Authors: | Ellen Pullins Michelle Peterman |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | This research is designed to explore outcomes of brand equity in terms of loyalty behaviors. Specifically, this research tests equity notions in a personal selling framework. Therefore, it is designed to both extend the domain of brand equity, as well as to consider differential consequences of brand equity depending on the bases of equity (strength of the association versus favorability) . |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8076 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE IMPACT OF SALESPERSON COGNITIVE ASSOCIATION.pdf Restricted Access | 605.28 kB | Adobe PDF | View/Open Request a copy |
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