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Results 1-10 of 17 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
1998
Using a Product/Service Evaluation Frame- An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems
David R. Fortin
;
Timothy B. Greenlee
1998
Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing
Don Lloyd Cook
;
Eloise Coupey
1998
Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising- Implications for Advertising Tracking
David W . Stewart
;
Girish N. Punj
1998
Marketings Integration with Other Departments
Kenneth B. Kahn
;
John T. Mentzer
1998
Adding Value in the Information Age- Uses and Gratifications of Sites on the World Wide Web
John Eighmey
;
Lola Mccord
1998
Career Research Productivity Patterns of Marketing Academicians
Thomas L. Powers
;
John E. Swan
1998
Globalism and Localism in Telecommunications
E.M. Noam
;
A.J. Wolfson
1998
Cybermediaries in Electronic Marketspace- Toward Theory Building
Mitrabarun Sarkar
;
Brian Butler
1998
Special Issue on Conducting Business in the New Electronic Environment- Prospects and Problems
Ruby Roy Dholakia
1998
The Internet As a Micro Marketing Tool- Targeting Consumers Through Preferences Revealed in Music Newsgroup Usage
Eugene Sivadas
;
Rajdeep Grewal
Discover
Author
1
Girish N. Punj
1
James R. Lumpkin
1
John E. Swan
1
John Eighmey
1
John H. Roberts
1
John T. Mentzer
1
Katrin R. Harich
1
Kenneth B. Kahn
1
Kenneth E. Clow
1
Leyland F. Pitt
.
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Subject
1
("micro marketing")
1
advertising in the new media
1
and services available to consumers.
1
and willingness.
1
banking service
1
Comparative Investigation.
1
complex behavioral
1
determined and imposed
1
distribution method
1
equity literature.
.
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