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Results 21-30 of 104 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
1999
Building a Better Brand
Richard R. Klink
1999
Exploring the Relationship Between Brand Equity
Kim Saxton
1999
Consumer Perceptions of Private Label Quality
Devon Del Vecchio
1999
The Effect of Endorsed Product on Endorser Image
Brian D. Till
1999
Competitive Advantage Through Innovation
David H. Henard
1999
The Conceptualization and Measurement
Rodney L Stump
;
Gerard A. Athaide
1999
The Celebrity Endorser and Product Images
Chung-Kue Hsu
;
Carol Motley
1999
A Managerial Perspective on the Development of Brand
Donald P. Roy
;
T. Bettina Cornwell
1999
Effects of Risk Salience and Buyer Uncertainty
Judy Harris
;
Edward A. Blair
1999
Personal Characteristics As Moderators
Christian Homburg
;
Annette Giering
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Author
3
Christian Homburg
2
Anthony S. Roath
2
Barry J. Babin
2
C Clay Dibrell
2
David Forlani
2
Don Vandewalle
2
John W. Mullins,
2
Mary Conway Dato-On
2
Michelle Peterman
2
Peter A. Dacin
.
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