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Issue Date
Title
Author(s)
2022
Understanding Influence of Social Media Marketing of Masstige Fashion Brands on Generation Z Female Indian Consumers
Balgopal Singh
;
Arti Dagur
2020
I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing
Shilpa Sarvani Ravi
;
M. V. Ram Prasad
Discover
Author
1
Arti Dagur
1
Balgopal Singh
1
M. V. Ram Prasad
1
Shilpa Sarvani Ravi
Subject
1
affordable luxury
1
Generation Z
1
hyperstores
1
masstige
1
perceived quality
1
private label brands
1
purchase intention
1
retailing
1
social media marketing
Date issued
1
2020
1
2022
Has File(s)
2
true