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Issue Date
Title
Author(s)
2020
Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study
Diksha Pasricha
;
Kokil Jain
2019
The Impact of Anthropomorphism on Purchase Intention of Smartphones : A Study of Young Indian Consumers
Ritu Gupta
;
Kokil Jain
2019
Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products
Diksha Pasricha
;
Kokil Jain
Discover
Author
2
Diksha Pasricha
1
Ritu Gupta
Subject
1
Anthropomorphism
1
Attitude towards advertisement
1
Attitude towards brand
1
Ayurvedic
1
Consumer behaviour
1
Indian consumers
1
luxury fashion goods, millennia ls,
1
Luxury,
1
Mixed methods, Purchase intention
1
Natural
.
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Date issued
2
2019
1
2020