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Issue Date
Title
Author(s)
2020
Antecedents Affecting the Purchase Intention of Millennials Towards Luxury Fashion Goods: A Mixed Methods Study
Diksha Pasricha
;
Kokil Jain
2019
The Impact of Anthropomorphism on Purchase Intention of Smartphones : A Study of Young Indian Consumers
Ritu Gupta
;
Kokil Jain
2019
Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products
Diksha Pasricha
;
Kokil Jain
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Diksha Pasricha
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Ritu Gupta
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Purchase intentions
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Skin care
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