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Issue Date
Title
Author(s)
2012
Effectiveness of Advertisements in India: An Empirical Study
Dalip Raina, Kritika Khajuria
2012
Malabar Cements Limited: A Successful Employer in the Indian Cement Industry
G. Sivaramakrishnan, Mohammad Sulaiman I.
2012
A New Marketing Paradigm-Social Media or Web 2.0: An Empirical Analysis to Study the Awareness, Key Deliverables, Engagement and Usage of Social Media by Small and Medium Enterprises in Delhi
Monika Sharma
2012
Amul: Evolution of an International Brand
A. K. Asthana
2012
Challenges in a Commodity Offering - Indian Telecom Services (GSM)
P. Subakaran
2012
Foreign Direct Investment in Multi-Brand Retail: Opportunities and Threats
Sunil Kumar
2012
Coffee Market Liberalization and Private Sector Performance in Tanzania
Agnes Godfrey Mwakaje
2012
"Subhiksha": The Saga of the Rise and Fall of India's Sam
Sathyanarayanan R. S.
2012
Perception of Work Culture and its Impact on Performance in DMRC
Anu Singh Lather, Abha Kumar
2012
An Empirical Study of Goan Students' Behaviour towards Advertisements
Juao C. Costa
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