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Issue Date
Title
Author(s)
2011
Financial Development, Openness Relation and the Role of Financial Institutions A Case of Pakistan
Muhammad Shahbaz
;
Naveed Aamir
;
Muhammad Shahbaz Shabir
2011
Customer Loyalty Programs and Marketing Strategies
H. N. Ramesh
2011
Dimensions of Consumers' Advertising Beliefs in India
Sandeep Vij, Raghbir Singh
2011
Mediator Role of Customer Satisfaction in Between After-Sales Service Quality and Behavioural Intention: The Case of Electronic Appliances
T. Vanniarajan
2011
Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns
Ankita Mendiratta, Vinayak Mehta
2011
Consumerism: A Study on the Evolution of the Consumer Movement
M. Rajanikanth
2011
Preference and Perceptual Mapping of Mutual Fund Schemes
R. Kasilingam
;
G. Jayabal
2011
Consequences of Service Quality Linkage - An Insight from an Empirical Investigation in Higher Education
Suniti K. Phadke
2011
Marketing of Tourism Products in Karnataka: Policy Implications
H. Ramakrishna
2011
Relationship Building as a Marketing Strategy: A Conceptual Guide for African Exporters
Catherine Phambuka-Nsimbi
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Author
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Fulbag Singh
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G. Jayabal
2
P. Palanichamy
2
R. Kasilingam
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A. Ananth, A. Arulraj
1
A. Ramachandran
1
A. Senthamil Raja
1
A. Shivakanth Shetty
1
A. Velayudhan
1
Abdul Rauf, Sajad A. Saraf
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7
Marketing
6
Service Quality
5
Customer Satisfaction
4
Marketing Strategy
4
Retail
3
Advertisements
3
Indian Stock Market
3
Risk Management
2
Advertising
2
Commercial Banks
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