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Issue Date
Title
Author(s)
2015
Measuring Advertising Effectiveness Through Inter Modulation of Affect and Cognition
Sandeep Singh
;
Anand Sapre
2019
A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods
Rakesh Kumar
;
S. K. Kaushal
2014
Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services
Nirmaljeet Virk
2014
Role of Gender in Influencing Consumers' Attitude Towards Online Advertising
Meghna Verma
;
Saranya R.
2013
Exploring the Sources of Influence in formation and Changing of Girls' Attitude towards the Consumption of Fashion Products
Priyanka Pegu
;
Brajesh Kumar
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Author
1
Anand Sapre
1
Brajesh Kumar
1
Meghna Verma
1
Nirmaljeet Virk
1
Priyanka Pegu
1
Rakesh Kumar
1
S. K. Kaushal
1
Sandeep Singh
1
Saranya R.
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1
Affect
1
Cognition
1
Consumer Attitude
1
Consumer behaviour
1
Corporate image
1
Electronic durable goods
1
Factor analysis
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Fashion
1
Gender
1
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Date issued
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2014
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2013
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2015
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2019
Has File(s)
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true