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Issue Date
Title
Author(s)
2015
Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study
Harish Chaudhry
;
Shruti Gupta
2015
Allegiance to New Sports: Sports Marketing in Indian Perspective
Swati Oberoi Dham
;
Pratika Mishra
2020
An Interpretive Structural Modelling Approach for Modelling the Factors Affecting Consumer Online Buying Behavior
Trishala Chauhan, Ruchi Nayyar
2015
Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures
Kelvyn A. Moore
;
Paul D. Berger
2015
A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method
Agnieszka Sylwia Cholewa-Wojcik
;
Jaroslaw Swida
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Author
1
Agnieszka Sylwia Cholewa-Wojcik
1
Harish Chaudhry
1
Jaroslaw Swida
1
Kelvyn A. Moore
1
Paul D. Berger
1
Pratika Mishra
1
Shruti Gupta
1
Swati Oberoi Dham
1
Trishala Chauhan, Ruchi Nayyar
Subject
1
Analysis of variance {ANOVA)
1
Cause marketing
1
CRM
1
Different cultures
1
Event marketing
1
Eye-tracking,
1
Fisher's LSD test
1
ISM approach,
1
Marketing strategy
1
Materialism
.
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Date issued
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2015
1
2020
Has File(s)
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