Factors Influencing Consumers' Attitude Towards High Technology Telecommunication Services

Abstract

Technological innovation, aware and demanding consumers ensure that the business environment is dynamic and is prone to rapid changes. The global organizations, especially in technology driven industries like telecommunications industry operate in a complex and competitive environment characterized by these changing conditions. Information and communication systems are at the locus of efficient functioning of the contemporary organizations. Further, the businesses, to remain competitive are proactively engaged in adopting new forms of communication technologies to reduce expenses.