Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/9797
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Bhavana Sindhu | - |
dc.date.accessioned | 2024-02-27T07:14:15Z | - |
dc.date.available | 2024-02-27T07:14:15Z | - |
dc.date.issued | 2011 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9797 | - |
dc.description.abstract | Use of the current heartthrob celebrity is always considered a big shot in the armor of big brands to impress the masses. Huge gaps in between the incurred cost and the resultant revenues give impetus to the trend. But, many a times there are missed shots also. Instead of cooling the heels after a missed shot, at the initial stages the companies need to pay attention to the factors, which might have been responsible for the same. | - |
dc.publisher | Gurukul Business Review | - |
dc.title | Is Celebrity Endorsement a Midas Touch Or a Landmine | - |
dc.vol | Vol 7 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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IS CELEBRITY ENDORSEMENT A MIDAS TOUCH OR A LANDMINE.pdf Restricted Access | 3.46 MB | Adobe PDF | View/Open Request a copy |
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