Learning and Earnin- An Innovative Approach to Enhance Entrepreneurial Skills of Management Students

Abstract

Inpresent competitive scenario businesses and organizations are not onlyjust recruiting right candidates but are looking to a person who has an entrepreneurialability to understand the root problemsindiversified areas. Considering the seriousnessofmarketing, sales, customer and market problems at large extent and with an objectto enhance th e entrepreneurial and selling skillsofstudents presently educationalinstitutions especially business schools' are highly focusing towards providing a platfom1to MBA students to enhance their skills.Inthis context, an entrepreneurship developmentactivity was organized by MBA departmentofSSBT's CollegeofEngineering &Technology, Jalgaon where the MBA students prepared a lantern in mass and soldit with nice profitinlocal market based on theme 'Earning and learning.' The objectofthis programme was to ignite the flameofentrepreneurshipinthe mindofMBAstudellts during learning & toremove the fearofbusiness from their mind.