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DC Field | Value | Language |
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dc.contributor.author | Pankaj M Madhani | - |
dc.date.accessioned | 2024-02-27T07:14:39Z | - |
dc.date.available | 2024-02-27T07:14:39Z | - |
dc.date.issued | 2013 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9840 | - |
dc.description.abstract | Integration of Supply Chain Management (SCM) and marketing decision should be the prime concern of any profit maximising firm. Supply chain actions, should always be aligned with business strategy of the firm that include upstream and downstream activities in order to facilitate the integration of the SCM with marketing decisions. Many research constructs and best practices within SCM and marketing seems to be converging. | - |
dc.publisher | GITAM Journal of Management | - |
dc.title | Making a Conceptual Framework for Supply Chain Management and Marketing Integration | - |
dc.vol | Vol 11 | - |
dc.issued | No 3 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Making a Conceptual Framework for Supply Chain Management and Marketing Integration- Pankaj M Madhani.pdf Restricted Access | 760.58 kB | Adobe PDF | View/Open Request a copy |
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