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Issue Date
Title
Author(s)
1999
Extending Our Thinking About Brand Equity
Michelle Peterman
;
Ellen Bolman Pullins
1999
Assessing Purchase Quantity Decisions in a Retail
Don Vandewalle
;
Shankar Ganesan
1999
Rethinking the Role of Services
Stephen L. Vargo
;
Robert F. Lusch
1999
Distance Learning
Alma Mintu-Wimsatt
;
Martha C Fransson
1999
Consumer Postpurchase Learning
Dongsong Zeng
1999
Leadership in the Classroom
Thomas F. Stafford
;
Marla Royne Stafford
1997
Context Effects at Encoding and Judgment in Consumption Settings- the Role of Cognitive Resources
Joan Meyers - Levy
;
Alice M. Tybout
1999
Cultural Assimilation and Consumption Behaviors
Mary Conway Dato-On
1999
Cause Marketing Alliances
Linda L Nowak
1998
Using a Product/Service Evaluation Frame- An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems
David R. Fortin
;
Timothy B. Greenlee
Discover
Author
1
Andreas C. Soteriou
1
Angela Chambers
1
Anil C. Peter
1
Annette Giering
1
Anupam Jaju,
1
Aron M. Levin,
1
Barbara A. Lafferty
1
Betsy Y. Y. Lee
1
Birger Wernerfelt
1
Bongjin Kim,
.
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Subject
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("micro marketing")
1
(e.g.
1
actual product
1
adaptive decision
1
Adaptive Decision.
1
advertising in the new media
1
airplane
1
and custom and value conflict.
1
and electric power distribution n...
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and replacement decisions.
.
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Date issued
104
1999
22
1997
17
1998
10
1994
Has File(s)
153
true